酒店管理行销__酒店市场销售开业筹备运作幻灯片资料.pptx

See things differently A unique perspective on launching your new, refurbished or brand converted hotel Marketing Basics Introduction Key Contacts/FTP Site Details Budget Recommendations Targeting Marketing Action Plan Timeline Introduction IHG is planning a comprehensive schedule of new hotel openings, refurbishments and brand conversions over the coming years, and to ensure we take full advantage of this exciting business opportunity, we have created ‘See things differently’. This substantial sales driven marketing toolkit will assist you in maximising every aspect of your opening, refurbish