《汉字大会》课件.pptVIP

Dictation contest creates nostalgia for Chinese A national dictation contest in China has brought out strong nostalgia for traditional Chinese culture in the country now dominated by computers and mobile phones. The Chinese Character Dictation Competition, which requires contestants to write Chinese characters upon hearing the words, is shown every weekend on China Central Television (CCTV), Chinas state broadcaster. Linguistic authorities serve as judges while CCTV hosts read the characters to the contestants. In the end, one competitor from an initial 32 teams will be crowned champion. The program became an instant hit after its debut in early August, and its ratings have rocketed to three times more than other shows during the same period, driving a national fervor for writing Chinese characters. Pictures of the contest: The champion of the first season: Lu jialei Zhang Lei, like many Internet addicts in modern China, has grown used to electronic character input, and she finds it hard to actually write characters by hand with paper and pen. After watching the show, the 32-year-old woman realized that she cannot recall some characters that even students are able to write. She said that the show has reignited her passion for writing, and that revisiting characters is a great opportunity to understand Chinese culture better, as each Chinese character has a specific a cultural connotation. Zhou Keda, deputy director of the Institute of Social Sciences at the Guangxi Academy of Social Sciences, said that the competition is a breath of fresh air on TV, which usually airs celebrity-focused entertainment. Zhou said that the program, which is airing its finale this Friday night, is more than just a television show. He said the show bears responsibility for spreading traditional Chinese culture among the Chinese people, especially the ever-growing population of netizens and mobile phone users. In a country where people are constantly typing electronic characters on comp