清华MBA整合实践项目简介.PDFVIP

清华MBA整合实践项目 简介 Tsinghua MBA Integrated Practical Project (IPP) 目录 Contents 1. 什么是清华MBA整合实践项目？What is IPP? 2. 项目历程 IPP Record 3. 什么项目可以申请？Focus of IPP? 4. 对企业的价值 Value to Sponsoring Company 5. 企业的支持 Support from Sponsoring Company 6. 如何合作 How to cooperate and Timeline 7. 附录 Appendix 什么是清华MBA整合实践项目？ What is IPP? 清华MBA与企业合作开展的管理咨询项目。在整合实践项目中，清华 MBA学生整合运用课堂上学到的各项经济与管理知识，与企业的现实需 求对接，在清华经管教师的指导下，完成对企业的各项管理咨询并出具报 告。 IPP is a management consulting program carried out by Tsinghua MBAs collaborating with enterprises. It provides professional consulting service to enterprises, and good opportunities of practice to MBA students at the same time. Under mentorship of a professor at Tsinghua SEM, IPP team is expected to study a topic, analyze problems and provide effective consulting proposals. 项目历程 IPP Record  始于2008年  203家企业的314个项目  2017-18年：20家企业，20个项目  Established in 2008  314 projects for 203 sponsors  Capacity of 2017-18: 20 projects from 20 sponsors 什么项目可以申请 ？ Focus of IPP 整合实践项目范围广泛，涵盖但不限于 ：商业计划的设计与开发、战略、营销规 划、 组织行为与人力资源管理、金融咨询、信息时代的管理创新等。 Including but not limited to Business Plan Design, Strategy, Marketing and Sales, Organizational Behavior Human Resources, Finance and Accounting, and Management Innovation in the Information Era, etc. 对企业的价值 Value to Sponsoring Company  清华全球MBA学生团队：3-5人/组，全球化、多元化背景  1名清华经管教师就企业经营管理的1个课题进行探讨和咨询，解决企业面临的 实际问题  企业招聘人才通道：有效挖掘公司所需人才，减少公司招聘成本  Tsinghua GMBA student team: 3-5 students per team with global and diversified backgrounds  Guided by 1 Tsinghua Professor to investigate questions proposed by the sponsor and come up with practical proposals that could be quickly applied into real world.  Efficient Venue for Talent Recruitment 企业的支持 Support from Sponsoring Company  提供具体而聚焦的项目课题  安排专人与MBA项目和学生对接，帮助学生了解项目信息，协调企业相关资源  与学生团队明确项目目标、工作形式及预期成果，项目结束后填写项目反馈  IPP为免费项目 ，企业需承担学生团队因项目实际发生的费用  Provide a project, sp