泉州电信网格承包经营的-研究.pdf

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Abstract work out a reasonable and practical management system of grid contract operation, proposes grid contract operation’s organizational courses, which are "delimiting grid and making classification clear, setting straight targets of the grids by doing business quality analysis, choosing operation methods and modes via corresponding strategies, then operation contract can be signed", and solves issues such as operational collaboration and resource sharing among grids’ operators. Therefore the paper has a certain reference value on improvement of telecommunication marketing condition. Keywords: Quanzhou Telecom Grid Contract Operation III 万方数据 Abstract IV 万方数据 目录 目 录 第 1 章 绪论………………………………………………………………………1 1.1 研究背景„„„„„„„„„„„„„„„„„„„„„„„„„1 1.2 研究的目的和意义„„„„„„„„„„„„„„„„„„„„„2 1.3 研究的逻辑结构和方法„„„„„„„„„„„„„„„„„„„3 1.4 研究的内容和框架„„„„„„„„„„„„„„„„„„„„„4 第 2 章 相关理论与研究动态…………………………………………………7 2 .1 网格技术„„„„„„„„„„„„„„„„„„„„„„„„„7 2.1.1 网格技术的起源和定义„„„„„„„„„„„„„„„„„„7 2.1.2 网格技术的特点„„„„„„„„„„„„„„„„„„„„„8 2.1.3 网格技术对市场营销模式的影响„„„„„„„„„„„„„„9 2.2 网格化管理„„„„„„„„„„„„„„„„„„„„„„„„„9 2.2.1 网格化管理的起源和定义„„„„„„„„„„„„„„„„„9 2.2.2 网格化管理的功能结构„„„„„„„„„„„„„„„„„„10 2.2.3 网格化管理在电信行业的运用„„„„„„„„„„„„„„„10 2.3 网格化营销„„„„„„„„„„„„„„„„„„„„„„„„„10 2.3.1 网格化营销的起源和定义„„„„„„„„„„„„„„„„„10 2.3.2 网格化营销对经营理念的促进„„„„„„„„„„„„„„„11 2.4 网格承包经营„„„„„„„„„„„„„

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