京东商城物流成本与分析和控制.docVIP

. 摘 要 随着京东近几年高调的杀入市场，人们也越来越关注京东的一举一动。比如2012年由京东商城CEO刘强东引发的电商大战，一时间电商行业硝烟弥漫。反思过后，人们发现京东的商品并没有便宜多少，有的偷涨价格，有的价格较低的商品便显示为缺货，让一些消费者怨声载道。对此，京东虽然做出了公开道歉，也应该认真反思自身的成本控制漏洞。毫无疑问，物流成本控制已经成为京东应对市场竞争的重要手段。 京东的竞争优势便在于自营配送货物的快速便捷。但这种高成本运营下，企业却一直没有盈利，这与企业的巨大投入有直接关系。本文就研究京东商城在现行的管理状况下，围绕仓储成本过高、人员成本、采购成本等问题，指出其仓储管理职责不明确，职员薪资福利过高、采购商品质量有缺陷等原因。最后结合京东的实际情况，提出其解决的措施。 关键词：物流成本控制；京东商城；物流模式 Abstract With the Jingdong in recent years high-profile reached the market, people are increasingly concerned about the Jingdongs every act and every move. For example, in 2012 triggered by the Jingdong CEO Liu Qiangdong mall electricity supplier war, a time of the electricity supplier industry smoke. After reflection, it was found that Jingdong goods and not how much cheaper, some steal up prices, some lower priced goods shows is out of stock, so that some consumers complained. In this regard, although Jingdong made a public apology, should seriously reflect on their cost control loopholes. The Jingdongs competitive advantage lies in the self distribution of goods fast and convenient. But this high cost operations, the business has not been profitable, which has a direct relationship with the huge investment of the enterprise[21]. In this paper, the Jingdong in the self distribution, third party distribution, as well as the self proposed distribution model, the Jingdong of the logistics costs to put forward some solutions. Key words：Logistics cost control ；jingdong mall ；Logistics model  目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc452065105 1、引言 PAGEREF _Toc452065105 \h 1 HYPERLINK \l _Toc452065106 1.1选题背景和意义 PAGEREF _Toc452065106 \h 1 HYPERLINK \l _Toc452065107 1.1.1课题选题背景 PAGEREF _Toc452065107 \h 1 HYPERLINK \l _Toc452065108 1.1.2课题选题意义 PAGEREF _Toc452065108 \h 1 HYPERLINK \l _Toc452065109 1.2研究目的和方法 PAGEREF _Toc452065109 \h 1 HYPERLINK \l _Toc452065110 1.2.1研究目的 PAGEREF _Toc452065110 \h 1 HYPERLINK \l _Toc452065111 1.2.2 研究方法 PAGEREF _Toc452065111 \h 2 HYPERLIN