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Abstract
With the development of P2P online lending industry in China, companies are
facing increasingly fierce competition, talent has become one of the key factors
driving corporate growth. How to establish an effective incentive and restraint
mechanisms and what methods of incentives to use to retain talent, are the
problems that get the companys attention in the increasingly fierce competition
in the industry. Firstly, equity incentive and related research in P2P online
lending industry were reviewed, and then combined with real-world environment
of P2P online lending company at this stage of the case of P2P online lending
companies and pilot implementation of equity incentive system, several typical
P2P online lending companies’s equity incentive models were briefly nalyzed.
Next, Yinxin was choosed as a typical case. Using of case studies to analyze the
equity incentive should take into account of causes of Yinxin’s action, course of
program implementation and results. we focuses on the Yinxin’s equity incentive
model, we finally find the multi-level equity incentive model which can be
tutoring of the majority of private domestic enterprises in P2P online lending
industry in China, in the same time, it helps improve the effectiveness of
enterprise operation, reduce the negative impact of the operation, and promote
the healthy development of the industry ,which are of course practically
significant.
Keywords: equity incentive, P2P online lending, Yinxin corporati
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