江苏常宝钢管公司营销策略分析.pdf

硕士论文 Abstract Overthe steel has in decade，seamless pipeindustryexperiencedrapiddevelopment steel hasalsomade achievements．Butbecauseof China．Changbaopipecompany satisfactory more more and serious inthe theeconomiccrisisandthe oversupplyIndustry,plus casesin saleshave since2008． anti—dumping forei印countries，Changbao’Sdropped tOworkoutthesuitable tactics． Therefore，it’Snecessary marketing Thisthesisfirst overall makes ofthecurrentsituationandfuture analysis developments seamlesssteel of alsothe macroandmicro pipeindustry,andcompany’S of current thesismakesmarket of situation，this analysisChangbao’Smarketing segmentation is thesisworksoutthe OCTG,which that,this Changbao’Smajorproduct．After position for that’Sto from as OCTGI use traditionalAPI strategy upgrade makinggeneralpipes(such in and non-APland pipes)tospecializinghigh-techhigh-valueproducts，likepipespremium connection on tobecomethe of pipes，focushi曲-endproducts，try supplierhigh-endproducts thatcansubstitutethe andleadindomesticmarket． import Basedonmarket and