Unit10 Money-lesson40教案(北师大版必修4).docxVIP

Unit 10 Lesson 4 本节教材分析 三维目标 Ⅰ.Knowledge and skills 1. Important words and phrases 2. Important sentence structures 3. -ed and -ing adjectives. 4. Some important linking words: also, either, plus, too. Ⅱ.Process and methods 1. Make students learn how to use the vocabulary on advertisement 2. Make students distinguish facts from opinions and use proper language to describe and express their opinions, attitudes and emotions Ⅲ.Emotion, attitude and values 1. To understand the text and can get the important information according to the requirement. 2. To use proper language to present the result of their discussion 3. Get the ability to tell facts from opinions. 4. To cultivate students’ sense of cooperation and independent study 5. Tell the real ads from the false ones. （2）教学重点 1. Distinguish facts from opinions. 2. Master the new words and phrases of the lesson. 3. Make up sentences with some adjectives about some gadgets. 4. Improve reading ability. （3）教学难点 1. Tell the real ads from the false ones. 2. Some words and phrases are quite difficult. （4）教学建议 1. Make students understand the text and can get the important information according to the requirement. 2. Lead students use proper language to present the result of their discussion 3. Cultivate the ability to tell facts from opinions. 新课导入设计 导入一： Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. With the fierce competion of the market, advertisers are desperate to think of any ideas they can to promote their products. the photo on the left is an example to sell sony products. 导入二： 1. Look at the following pictures. What are these gadgets(小玩意儿)? Keys: l