我国网球职业化前景ＳＷＯＴ分析.docVIP

我国网球职业化前景ＳＷＯＴ分析 　　摘 要：运用管理学上的SWOT分析方法，对我国网球职业化的前景进行了分析，认为：目前中国网球职业化的最大优势是我国体育体制的保障，女子网球竞技水平迅速提高和全国网球俱乐部联赛的经验；劣势是对职业化本质认识不够，职业化培养模式与举国体制有冲突，后备人才不足，男子网球竞技水平不高。面临的机遇是中国经济的迅速发展、网球运动的普及、中网和上海大师杯等赛事充满活力和2008北京奥运会的有利契机；面临的威胁是资金短缺，职业化人才稀少，网球市场培育不够，职业化运作模式不成熟等。 　　关键词：网球职业化；SWOT分析法；网球市场 　　中图分类号：G845文献标识码：A文章编号：1006-7116(2008)08-0035-05 　　 　　SWOT analysis of the prospect of tennis professionalization in China 　　YU Jin-bo1，NIE Dan2 　　（1.Department of Physical Education，Guangdong University of Technology，Guangzhou 510090，China；2.School of Physical Education，South China University of Technology，Guangzhou 510640，China）Abstract: By applying SWOT analytic method in management science, the authors analyzed the prospect of tennis professionalization in China, and put forward the following opinions: at present, with respect to tennis professionalization in China, the biggest advantages are the assurance of sports systems in China, rapid enhancement of competitive performance of women’s tennis, and the experience of nationwide tennis clubs in league tournament, the disadvantages are inadequate recognition of the nature of professionalization, conflicts between professionalized cultivation modes and the nationwide system, insufficient supply of backup talents, and not high competitive performance of men’s tennis, the opportunities faced are the rapid development of Chinese economy, popularization of tennis, energetic games such as Chinese Tennis and Shanghai Master Cup, and favorable chances in Beijing Olympic Games 2008, and the threats faced are the lack of funds, shortage of professionalized talents, inadequate cultivation of the tennis market, and immature professionalization operating modes. 　　Key words: tennis professionalization；SWOT analysis method；tennis market 　　 　　随着我国经济的飞速发展，一些具有群众基础的高水平竞技运动项目进入市场，进行职业化的市场运作已经成为体育改革和发展的趋势之一。体育职业化有助于提高运动员的技术水平，增强运动项目的国际竞争力，促进我国体育产业的健康发展。我国的网球运动继足球、篮球等运动项目之后也逐渐步入了职业化发展的道路，从2003年我国网球走向职业化以来，中国女网的姑娘们在短短的几年时间里，从默默无闻到登上奥运会和澳网、温网的最高领奖台，创造