SnapApp-千禧一代B2B买家报告（英文版）-16页_Password_Removed.pdf

e! Her The Millennials are Coming! How Generational Diferences Impact B2B Buying Committees Today TABLE OF CONTENTS 1. Introduction 2 Methodology 2 Key Findings 3 2. Survey Results 4 Generation Profiles 4 Digging Into the Results 5 3. Conclusion 12 Best Practices for Marketing and Sales: New Ways to Engage 12 Final Thoughts 13 4. About the Authors14 That Millennials are bringing their consumer buying behaviors to their B2B work is not a surprise. What is surprising is that B2B marketers across all generations havent woken up yet to the fact that the old B2B marketing playbook is dead — or at the very least, it’s in hospice.” –Ann Handley, MarketingProfs /generationresearch | @snap_app 2 1 INTRODUCTION Today’s buying committees are diverse; Millennials are already taking their se