[调研报告]青岛市素食馆的调查与分析.docVIP

本科毕业论文 (设计) 题 目： 青岛市素食馆的调查与分析 学 院： 旅 游 学 院 专 业： 旅 游 管 理 姓 名： 指导教师： 2010 年 6 月 8 日 青岛市素食馆的调查与分析 Qingdao Vegetarian Restaurant Investigation and Analysis 摘要 近几年来，人们的生活水平逐渐提高，餐饮业发展非常迅速，对食品的健康要求也越来越高。素食的诸多益处使之成为健康食物的代表。国内外经济发达的地区的素食业已初具规模。青岛市作为经济较为发达的沿海旅游城市，其素食业尚处于初级发展阶段。 本文通过问卷调查和实地访谈等方法，对青岛市素食馆进行了调查与分析，基于对营销理论研究的基础上，对素食馆的定位、宣传促销、文化建设等问题进行分析，并将其与国内外其他地区或城市的素食馆进行对比。归纳总结出岛城现有素食馆的经营与管理存在的问题，并提出相关的对策。 关键词 素食 素食馆 营销 Abstract Since peoples living standard gradually increased in recent years, the restaurant industry has developed rapidly, peoples health requirements for food growing. The benefits of vegetarianism make it become the representative of healthy food. Domestic and international economically developed regions have become a vegetarian restaurant market size. But in Qingdao, as the more advanced coastal tourist city, the vegetarian food market is just in the early stages of development. Through interviews and survey methods, Qingdao vegetarian restaurant conducted a survey and analysis of the vegetarian restaurants location, publicity promotion, cultural development and other marketing theory has been studied, and with other regions or cities at home and abroad Vegetarian comparison. the thesis summarized the Castle Museum of existing business and management problems， and propose solutions. Keywords Vegetarian Vegetarian Restaurant Marketing 目录 TOC \o 1-4 \h \z \u HYPERLINK \l _Toc264659827 1 引言 PAGEREF _Toc264659827 \h 1 HYPERLINK \l _Toc264659828 1.1 研究背景与意义 PAGEREF _Toc264659828 \h 1 HYPERLINK \l _Toc264659829 1.2 相关概念的界定 PAGEREF _Toc264659829 \h 1 HYPERLINK \l _Toc264659830 1.2.1 素食 PAGEREF _Toc264659830 \h 1 HYPERLINK \l _Toc264659831 1.2.2 素食者 PAGEREF _Toc264659831 \h 2 HYPERLINK \l _Toc264659832 1.2.3 素食馆 PAGEREF _Toc264659832 \h 3 HYPERLINK \l _Toc264659833 1.3 国内外研究概述 PAGEREF _Toc264659833 \h 3 HYPERLINK \l _Toc2646598