苏宁云商销售渠道策略研究.docVIP

苏宁云商模式探究 ［ ］云商模式不仅是苏宁跨越发展的新方向，也必将成为屮W零雋行业转 型发展的新趋势。未来的零售企业，不独在线下，也不只在线上，一定是线上线 下的完美融合，没宥线上就没宥线卜\宥了线下才能有更好的线上。张近东说， “这一线上线下互融的商业模式，在美国的沃尔玛那里没冇实现，可能是因为沃 尔玛太大了，它没有办法短期转变；在亚马逊那里也没有实现，因为亚马逊没有 优势的线下资源。而苏宁电器不大不小，我们乂有零售基础和互联网基因，因此， 我们能够将二者结合起来。”本文分为四个部分。 ［关键词］苏宁 “云商”模式 销售渠道 Su Ningyun dealer sales channel strategy research [Abstract] 2013, Zhang Jindong，again against all the odds, insists the transformation of cloud providers，Suning’s ’’go home appliances” tour came to a crowning touch, showing that ’■self-excellence，leading change” courage again. However, Zhang Jindong elaborate ’’cloud provider” strategy when the ’’foggy’’，Suning and Jingdong，Lynx huge gap in the field of electricity providers, Suning people lingering traditional retail mindset，all of this will people deeply feel the future once the home appliance retail giant’s still full of uncertainty - and behind this，the whole traditional retail uneasy. Suning transformation of the way the blueprint will also become the best self-help home appliance retail entity rebirth. As a physical store also has more than 1，7(X) electric business platform with retail giant Suning expect to achieve a breakthrough in transition through the cloud providers this new business model，this article will Suning cloud providers’ sales channels to analyze the” cloud provider umodel exists Correspondingly problems and find solutions strategy. TOC \o 1-5 \h \z 弓 I s 1 HYPERLINK \l bookmark1 \o Current Document \h —、苏十云商竞争力分析 1 HYPERLINK \l bookmark2 \o Current Document \h （―）苏宁云商简介 1 HYPERLINK \l bookmark3 \o Current Document \h （二）苏宁云商发展困境 2 HYPERLINK \l bookmark4 \o Current Document \h 二、 苏屮云商模式转型 5 HYPERLINK \l bookmark5 \o Current Document \h （一） 苏宁电商转型 6 HYPERLINK \l bookmark6 \o Current Document \h （二） 苏宁店商转型 7 HYPERLINK \l bookmark7 \o Current Document \h （三） 苏宁零售服务转型 9 HYPERLINK \l bookmark8 \o Current Document \h 三、 苏宁云商渠道发展策略 10 HYPERLINK \l bookmark9 \o Current Document \h （一） 推进G向一体化，培养Q宥品牌 10 HYPERLINK \l bookmark10 \o