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环保公益广告的多模态话语分析-外国语言学及应用语言学专业论文
I
I
Acknowledgements
I would like to take this opportunity to express my heartfelt gratitude to all those who have offered me sincere encouragement and generous supports during the course of my postgraduate study in Jiangsu University of Science and Technology.
My heartiest thanks go to Professor Zhao Xia, my academic supervisor, who has fueled my interest in multimodal discourse analysis from the very beginning. Her continuous support and encouragement has propelled me through the whole study. This thesis would not have been possible without her enlightenment and guidance. It is she that made insightful and invaluable advice for revising the outline of this thesis. Her valuable suggestions and constant encouragement enable the thesis to reach the present form. In a word, her conscientious tutorship will be cherished forever.
Sincere gratitude is extended to all the teachers who have taught me and helped me. They are Professor Zhou Weijing, Associate Professor Dai Yuqun,Associate Professor Zhou Shujun, and Associate Professor Zhang Hongyan. What I gained from them will have
a lasting influence on my future academic research.
My genuine thanks also go to all my classmates, especially Bu Ying, Guan Lu, Cao Zhenzhen and Wan Shaowen, for offering me thoughtful comments on my thesis. They have made my postgraduate study an unforgettable and enjoyable experience. My campus life would not have been so smooth without their concern and support.
I would also like to express my heartfelt thanks to those scholars and authors whose works I have consulted. I owe much to Kress G. and T. van Leeuwen whose Visual Grammar provides the theoretical basis for this study.
Last, but not least, thanks go to my parents. They have given me the greatest encouragement and support all through my school studies and research work. Their never-ending confidence in my success is an ever-present source of understanding and love.
Ab
Abstract
II
II
Abstract
With the rapid development of digitalization
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