外贸英语函电chapter 8 Placing Orders and Executing Orders.pptVIP

Declining an Order Suppose you have to decline an order, how can you deal with the situation? To explain the reason To revert to the business in the future To suggest substitute 有时因所要求的货物无货可供或价格和 规格已经改变，卖主不能接受买主的订单。在这种情况下，拒绝接受订单的信函必须非常仔细的缮写，而且要为友谊和今后交易留有余地。最好介绍一些合适的代替货品，提出还盘及劝说买主接受。 Introduction Reasons for an order not to be able to be accepted: The goods required are not available; Prices and specifications have been changed; 2.The buyer and the seller cannot agree on some terms of the business; 3.The buyer’s credit is not in good standing ; 4.The manufacturer simply does not produce the goods ordered, etc.. The structure of a letter declining an order: Opening: A positive beginning — Appreciate receiving the order and be sorry that you have to decline the order for some unacceptable conditions. Facts: Detailed explanations — When declining the order, you should provide the reader with detailed and sensible reasons in order to retain the reader’s interest in your products or services. In addition, in order to conclude a deal, you usually offer suitable substitutes or make a counter-offer, and persuade the buyer to accept them. Action: A sincere request — Request the reader to understand your situation. Ending: End the letter in the way that makes the reader aware of your expectation for future cooperation with him. sample Dear Sir, Thank you for your Order No.115 received this morning for the above goods, but regret that owing to shortage of stocks, we are unable to accept, nor can our manufacturers undertake to entertain your order on account of the uncertainty of raw materials. We will, however, revert to this matter and contact you by cable, once the supply position improves. Meanwhile, please feel free to send your special enquiries for any other metal sheets and you can rely on our best attention at all times. Yours faithfully,