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目 录
第一部分 市场篇 ··················· - 1 -
一、区位分析 ·································· - 1 -
1、区位优势 ······································· - 1 -
2、行政区划及人口 ···································· - 1 -
3、区域历史沿革 ····································· - 1 -
4、区域整体发展动向 ··································· - 1 -
5、重点规划 ······································· - 2 -
二、房地产市场分析 ······························· - 3 -
1、无锡整体房地产市场环境 ································ - 3 -
2、各大板块市场分析 ··································· - 5 -
三、南长区房地产市场分析 ···························· - 7 - 四、区域未来市场供需预测（07－08 年） ···················· - 12 - 五、区域未来价格涨幅预测 ··························· - 13 - 六、竞争区域市场分析 ····························· - 14 -
1、区域竞争项目汇总 ··································· - 14 -
2、竞争项目去化分析 ··································· - 18 -
3、配套分析 ······································· - 20 -
4、重点个案分析 ····································· - 21 -
七、联排别墅市场分析 ····························· - 28 -
1、市场区域供应比例分析 ································· - 28 -
2、滨湖区联排别墅重点个案分析 ······························ - 29 -
3、新区联排别墅重点个案分析 ······························· - 33 -
4、总结 ········································· - 42 -
第二部分 客户篇 ··················· - 43 -
一、消费者问卷调查分析 ···························· - 43 -
1、走访问卷调查分析及个人基本资料调查 ·························· - 43 -
2、消费者购买需求调查 ·································· - 44 -
二、消费者调查结果分析 ···························· - 47 -
第三部分 项目篇 ··················· - 50 -
一、项目经济技术指标 ····························· - 50 -
1、技术指标 ······································· - 50 -
2、户型配比（小高层，高层） ······························· - 51 -
二、项目周边配套 ······························· - 53 -
三、项目 SWOT 分析 ····························· - 53 -
第四部分 定位篇 ··················· - 58 -
一、开发主题定位 ······························· - 58 -
二、本案产品定位 ······························· - 58 -
三、形象定位 ································· - 60 -
1．定位表述 ······································· - 60 -
2．定位支撑 ·······································
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