华夏公司经营战略-工商管理专业论文.docxVIP

AbstractTianjin Abstract Tianjin Huaxia Corporation was built up in l 992 after approved by Tianjin Urban and Suburban Conmuction Council)Its main aim iS to build comfortable houseson order tO solve the difficulties ofthe low-income families，悃hich iS a part of socid security system In doing SO，it coordinates the housing refoHa．It is the only State—owned first-class real estate corporation in this city,who dose not regard profit making as its purpose only． According to the practical situation of HUAXIA,this thesis makes systematic research on the company S strategies in management and development． First，this thesis makes a comprehensive and systematic analysis of the external environment confronted by the company in the aspects of politicsr laws,culture, economy and technology,through which the opportunities that may benefit the company are identified and the risks are clarified． Then，from the aspects of the current situation of the company S resources， finance，sales and marketing，human resources and technical conditions，this thesis makes a thorough and specific analysis of the company S internal environment， identifies the superiority and diagnoses weakness in this company． Moreover,by applying the muhi-level analysis method and EFE Metnx,IFE Matrix,SWOT Matrix,this thesis makes analysis and assessment ofthe oppommities， threats，superiority and weakness existing in the critical internal and external factors On the basis ofanalysis and assessment，ten managing strategies are proposed． In the end of this thesis,by using QSPM Method，two out of the recommended ten managing strategies above are singled out for the company． Key words：Real Estate Managing Strategy Factor Evaluation Matrix Quantitative Strategic Planning Matrix 天滓大学MBA沦交 天滓大学MBA沦交 第。章绍沧 第一章绪论 第一节华夏公司概况 天津市华夏经济房建设发展公司于1992年经天津市城乡建设委员会批准 ([1992] 建企458号)组建，配合房改，以建设具有社会保障性质的解困、 安居住宅为主，是本市唯一一家不以赢利为目的的全民所有制房地产一级资质 开发企业。目前该公司注册资金2000万元，职工总数114人，其中具有各类技 术职称专业人员73人。企业级房屋开发建设、经营销售、信息咨询及物业管理 为一体，具有年度开工40万平方米，竣工20～30万平