养老机构标志的色彩设计-包装工程.PDFVIP

第 39 卷 第 22 期 包 装 工 程 2018 年 11 月 PACKAGING ENGINEERING 57 养老机构标志的色彩设计 黄茜 （湖南大学，长沙 410082 ） 摘要： 目的 研究养老机构标志色彩设计的关联因素，运用色彩语言与设计含义的转换关系，帮助养老 机构根据自身需要准确地设计标志，同时为其他养老相关产业色彩设计提供参考理论。方法 运用NCD 色彩体系的色相与色调系统，色彩印象坐标体系分析老年人色彩生理与心理需求，养老机构的定位关联 因素与色彩组合的关系，并以此建立养老机构标志色彩设计的基本逻辑。结论 养老机构的标志色彩设 计需要充分考虑老人的色感衰减的生理状态，避免使用明度对比低的配色，考虑居住其中的老人的心理 需要，可对应使用色彩坐标“ 家庭区”为主的配色。同时，养老机构的标志色彩设计与其品牌核心、目标 消费群体、所属地域文化有关。运用色彩印象坐标，将语义信息转化为色彩语言可以设计得出与养老机 构信息对应准确的标志色彩，同时建立养老机构的色彩体系框架。 关键词： 色彩；标志；养老机构；色彩印象坐标 中图分类号：J524.4 文献标识码：A 文章编号： 1001-3563(2018)22-0057-09 DOI ：10.19554/j.cnki.1001-3563.2018.22.011 Logo Color Design of Nursing Home HUANG Qian (Hunan University, Changsha 410082, China) ABSTRACT: The work aims to study the related factors of logo color design of Nursing Home, help the nursing home design the logo accurately with the conversion relationship between color language and design meaning according to their own needs, and provide reference theory on color design for other elderly care related industries. By using the hue-tone system of the NCD color system, and the color combination image scale, the physiological and psychological needs of the elderlys color, and the relationship between the orientation correlation factors of the nursing home and the combination of colors were analyzed. Based on this, the basic logic of the logo color design of the nursing home was established. The logo color design of the nursing home needs to fully consider the physiological state of the color sense attenuation of the elderly to avoid the use of colors of low brightness contrast as well as