VisionMobile：2015年全球物联网消费趋势分析报告.pdf

IOT MEGATRENDS 2015 4 seismic trends that will shake up the IoT market Trends by design by INTRODUCTION WHAT IoT WILL BECOME Here’s what everyone knows about the Internet of Things. It’s going to be enormous. We’ll have tens of billions of devices by the end of the decade. This is a multi-trillion dollar opportunity over the next few years. All the major players in consumer electronics, mobile, cloud, factory automation, enterprise IT and more will be fiercely competing for a piece of that pie. All this information shouts: if your company doesn’t have an IoT strategy you might as well quit. But the hype doesn’t tell the whole story. Questions remain. Such as: Who will come up with the killer app for IoT, and how? Where will all the demand for these IoT products come from? Will the incumbents in this market also be the winners at the end, or will we see unexpected new players rise to pow- er? (Just like in most technology markets before, we might add.) And who might be those new players that are lurking beyond the horizon? To those who know where to look (which will soon include you, dear reader), it is clear that market dynamics are in play that will shake the Internet of Things market to its core. What IoT will become, will be significantly different from what it is today. Reports that merely extrapolate today’s market into the future are missing the true potential of this nascent space, and offer no solutions at how to win it. We present you with 4 key trends that hint at the IoT’s future: Breaking free of Internet and Things Data is the new currency Consumers outweigh the CIO Everyone will be a developer 3