三星集团长寿花玉米油的营销策略研究.docVIP

PAGE PAGE 2 三星集团长寿花玉米油的营销策略研究 摘要 近年来，随着人们生活水平的提高和健康保健意识的增强，越来越多的人开始关注玉米油，玉米油行业蓬勃发展，竞争十分激烈。本文以长寿花玉米油为例，运用营销策略理论，综述一个企业怎么在激烈的行业竞争中稳步发展。本文的主要结构：第一部分介绍了营销策略的概念和内容；第二部分介绍了市场营销对企业发展的重要意义；第三部分介绍了长寿花玉米油的基本概况；第四部分是对长寿花玉米油进行SWOT分析,根据企业自身条件，对企业优势、劣势及外部机会与威胁进行分析；第五部分根据威胁和劣势提出相应的解决策略，最后是总结。 关键词：玉米油；市场营销；推广；策略 The Changshouhua Corn Oil Marketing Strategy Of Three-Star-Group Abstract Nowadays, Peoples living standard and awareness of health have had a perceptible improvement. more and more people begin to pay close attention to corn oil, corn oil industry has a vigorous development, the competition is very fierce in this business.In this passage, based on longevity Changshouhua corn oil company, by using the theory of marketing strategy and review how an enterprise in the fierce competition in the steady development. This paper’s main structure is that the first part introduces the concept and content of marketing strategy,the second past introduces the importance of marketing to the enterprise development, the third part introduces the basic situation of the corn oil, the fourth part is using the SWOT to analyze was the longevity Changshouhua corn oil, according to their own conditions, to the enterprise strengths, weaknesses and enternal opportunities and theats for analysis. the fifth part, according to threats and weaknesses, put forward the corresponding solution strategy.The last part is conclusion. Keywords:Corn oil;marketing;expand;strategy 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc353621142 1营销策略基本概述 PAGEREF _Toc353621142 \h 3 HYPERLINK \l _Toc353621143 1.1营销策略的概念 PAGEREF _Toc353621143 \h 3 HYPERLINK \l _Toc353621144 1.2营销策略的内容 PAGEREF _Toc353621144 \h 3 HYPERLINK \l _Toc353621145 2市场营销对企业发展的重要意义 PAGEREF _Toc353621145 \h 3 HYPERLINK \l _Toc353621146 2.1满足客户和消费者的需求 PAGEREF _Toc353621146 \h 3 HYPERLINK \l _Toc353621147 2.2确立市场定位，有效控制风险 PAGEREF _Toc353621147 \h 3 HYPERLINK \l _Toc353621148 2.3确保企业销售渠道畅通无阻 PAGEREF _Toc353621148 \h 4 HYPERLINK \l _Toc35362114