价值工程在房地产项目中的应用-项目管理专业论文.docxVIP

中文摘要 中文摘要 价值工程在房地产行业的应用，不但可以优化方案降低成本，节约社会资源， 还可以在深入分析房地产产品各项功能的基础上探讨如何进一步提高产品增值 服务，为客户创造更高价值。它的推广应用还可以促进我国的房地产产品更趋人 性化、推进绿色建筑在房地产行业的实施，从而推动我闺房地产行业的进一步发 、展。 、本文以笔者亲身经历的项目为实例，介绍了房地产各阶段价值工程应用，熏 点介绍了在产品策划阶段以及建设实施阶段价值工程应用。在房地产项目的产品 策划阶段，通过对建立在房地产项目的目标客户的消费需求调研与分析基础上的 房地产产品的功能定义与价值分析，合理地确定了实现目标窑户所需要的产品功 能以及所需要的投资，并据此提出了相应的创新方案，获得了显著经济与杜会效 益。在房地产开发建设阶段，以桩基工程优化为例，通过实施价值工程，提出了 创新方案，族得了显著经济效益。说明在该阶段可利用价值工程评价房地产开发 项目在建设实施阶段项目单项工程功能与投资是否匹配，帮助发现改进和优化方 向，进而进一步提高功能成降低成本，在整个过程中也阐述了本人在实际应用中 的经验和体会，谨供各位研究价值工程在房地产行业应用的各位问仁参考。 、 关键词 z 价值工程，房地产项目，功能分析 、 句 Abstract Abstract The application ofValue Engineering (VE) in real estate industl)， not only can optimize the program to lower costs，阔.ve social resources，but also can explore ways to improve the value-added services of product and create more value for customers on the basis of thorough analysis on product functions. The promotion and applic创ion ofV巴 could also make Chinas real estate products more user.仕iendly and promo阳 、the implementation of Green Building in the real 刷刷 industl). Consequently，the development of Chinas real estate indus町 could be furthered. 、 Based on personally experienced cases，the author describes the application of VE at a11 stages in real estate in this paper，especially the s阳ge of product planning as well ωωnstruction. At the planning stage，product function and investment are determined to meet customers demand，accor?ing ωthe functional definition and value analysis of real estate product based on survey and analysis onωnsumption demand of target custom肌 At the 阳ne time，innovative solutions are made correspondingly. As a result，b创h social and economic benefits are shown. ln the development and construction phase，take the Pile Function Optimization for example， significant economic benefits were made because of the innovative solutions based on the implementation of VE. This shows that，at this stage，VE can be used to evaluate whether the function of single project a