价值网络的价值创造、锁定效应及竞争优势的关系研究企业管理专业论文.docxVIP

PAGE PAGE IV ABSTRACT after being judged by the members’ utility function, it will trigger two contingent results including negative and positive lock-in effect. Lock-in effect is the key intermediary element between value creation and competitive advantage. Third, positive and negative lock-in effects are the direct reasons which lead to sustaining competitive advantage and disadvantage. And operational efficiency and technological innovation are the two primary influence path. To sum up, these three conclusions have a progressive and step-up logical relationship which buildup the main clue of this paper. The logic ‘value creation positive or negative lock-in effect sustaining competitive advantage enhancement or attenuation’ has built a contingent relation bridge between value network and competitive advantage which enriches the connotation of value network theory. Key Words：value network, value creation, lock-in effect, contingency, competitive advantage 目 录 目 录 HYPERLINK \l _bookmark0 第一章 绪论：价值网络理论的回顾 1 HYPERLINK \l _bookmark1 1.1 价值网络理论的现实背景 2 HYPERLINK \l _bookmark2 1.1.1 经济全球化与全球协作 2 HYPERLINK \l _bookmark3 1.1.2 客户价值战略与企业合作 3 HYPERLINK \l _bookmark4 1.1.3 技术变革与企业联合 5 HYPERLINK \l _bookmark5 1.2 价值网络理论的演化及综述 5 HYPERLINK \l _bookmark6 1.2.1 二元价值关系到多元价值网络的演化路径 6 HYPERLINK \l _bookmark7 1.2.2 价值链到价值网络的演化路径 10 HYPERLINK \l _bookmark8 1.2.3 价值网络的概念 15 HYPERLINK \l _bookmark9 1.2.4 价值网络理论对战略管理理论的发展 16 HYPERLINK \l _bookmark10 1.2.5 价值网络理论发展的现状与不足 17 HYPERLINK \l _bookmark11 1.3 论文的研究内容、路径及创新点 18 HYPERLINK \l _bookmark12 1.3.1 问题的提出 18 HYPERLINK \l _bookmark13 1.3.2 价值网络理论研究的一般范式 19 HYPERLINK \l _bookmark14 1.3.3 论文的研究框架及内容安排 20 HYPERLINK \l _bookmark15 1.3.4 主要创新点 21 HYPERLINK \l _bookmark16 第二章 价值网络的价值创造特征、本质及过程 22 HYPERLINK \l _bookmark17 2.1 价值网络的价值创造特征 22 HYPERLINK \l _bookmark18 2.1.1 非平衡性特征 22 HYPERLINK \l _bookmark19 2.1.2 动态演化性特征 23 HYPERLINK \l _bookmark20 2.1.2 惯性特征 25 HYPERLINK \l _bookmark21 2.2 价值网络的