googlead最新考试指南.pdfVIP

下载本文档

8
0
约4万字
约 17页
2019-02-18 发布于中国
举报
版权申诉

googlead最新考试指南.pdf

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

AdWords Fundamentals exam refresher guide Welcome to the AdWords Fundamentals exam refresher guide - the perfect way to prepare for the AdWords Fundamentals exam. We’ll cover everything from the basic and intermediate aspects of online advertising and AdWords, the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and optimize your campaigns performance. This handy resource is a shortened version of the full AdWords Fundamentals study guide, which is available in our Partners Help Center. Remember that your AdWords Fundamentals exam will cover the value of online advertising, how to set up an AdWords campaign, measuring and optimizing performance and more. You can expect 100 questions on the exam and a 120 minute time limit. You’ll need to get 80% to pass. You’ll need to pass both the AdWords Fundamentals exam and one of the other AdWords advertising exams to become AdWords certified. AdWords Fundamentals exam refresher guide Here’s what we’ll cover in this refresher guide: Module 1 Understanding the value of online advertising Module 3 Measuring and optimizing performance 1.1 Benefits of online advertising and AdWords 3.1 Measure your results 1.2 Googles advertising networks 3.2 Tools to measure your performance 1.3 Where your ads can appear 3.3 Evaluate metrics relevant to your goals 1.4 The quality of your ads 3.4 Optimize your campaign 1.5 What you pay Module 2 Setting up an AdWords campaign 2.1 Choosing