焦作国际太极拳交流大赛品牌建设研究-体育学专业论文.docxVIP

焦作国际太极拳交流大赛品牌建设研究 焦作国际太极拳交流大赛品牌建设研究 万方数据 万方数据 first-class, the international famous; public welfare and national inheritance; the festival as its brand positioning in future. In the brand recognition layer, there are serious problems in the basic elements of Jiaozuo International Taijiquan Exchange Competition, such as the event name change frequently, tournament logo and the slogan is imperfection, etc. And compared to the abundant cultural connotation of taijiquan, there are seriously short of the culture construction of event brand. Therefore, core value and unique value should be strengthened. Jiaozuo International Taijiquan Exchange Competition has no systematic brand marketing consciousness, previouscontests spend a lot of resources to hold a variety of publicity activities, but it didn’t receive obvious results. Overall, publicity activities lack of planning, and the professional and integration should be strengthened. Key Words: Sports events ； Jiaozuo International Taijiquan Exchange Competition；Brand construction 论文随机验证编号：BT3202623192653 VI 目录 HYPERLINK \l _bookmark0 1 前言 ....................................................................................................... 3 HYPERLINK \l _bookmark1 1.1 选题依据 .........................................................................................................3 HYPERLINK \l _bookmark2 1.1.1 选题背景 ............................................................................................................... 3 HYPERLINK \l _bookmark3 1.1.2 研究目的与意义 ................................................................................................... 4 HYPERLINK \l _bookmark4 1.2 本研究的理论基础 .........................................................................................5 HYPERLINK \l _bookmark5 2 文献综述 ............................................................................................... 6 HYPERLINK \l _bookmark6 2.1 体育赛事内涵与性质研究 ............................................................