国际贸易英语知识一.pptVIP

Business Letters Topic 1 Outline Business Courtesy Structure and Format of a Business Letter 6 “NO”s in Commercial Activities Do not reproach your country and government Do not touch upon state secret and business secret Do not touch upon the private affairs of the other party Do not gossip your boss, colleges and people of the same trade at their backs Do not touch upon topics of bad taste Do not touch upon private questions National Habits American tradesmen usually prefer to talk about business while eating, so the best time to hold business talks is breakfast time. And pay attention not to shake hands now and then, you don’t have to exchange your greetings excessively. Just go straight to business. While holding business talks with British tradesmen, you should bear in mind 3 “NO”s: The first is never wear striped tie. The second is never talk about the private affairs of the Imperial House while chatting. The last is never call them “English” but“British”. ? German tradesmen are quite formal. You should shake hands with them while you meet and say goodbye. To that who has a title, you should call him by his title, otherwise you will be considered impolite. Finnish tradesmen are quite special. Try to avoid politics while having a conversation. If you succeed in making business with them, sometimes, they will invite you to sauna, that means you’re welcomed, don’t reject. Frenchmen don’t like private questions. Australian tradesmen will cancel the negotiation if they find the representative they talk with has no right to make decision. They find it a waste of time. Canadian tradesmen hate the frequent change of price, and they also do not like small profits and large sales. People in Middle East on Arab hate alcoholic drinking and smoking, so try to respect their national habits. Parts of a Business Letter 1. Letter-head（信头） 2. Reference and