商务英语写作(修订版) 第1章PPT.pptxVIP

高等学校英语拓展系列教程主 编：胡英坤 车丽娟外语教学与研究出版社Chapter 1An Overview of Business Writing商务写作概述1An Overview of Business WritingChapterEvery business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.1An Overview of Business WritingChapterContents of this chapterI. Functions of Business WritingII. Six C’s—Criteria and Techniques for EffectiveBusiness WritingIII. More Criteria and Techniques for Effective Business Writing IV. Approaches to Organizing Business Writing V. Avoid Sentence Faults (additional)1An Overview of Business WritingChapterI. Functions of Business WritingBusiness writing has two functions:1. To inform2. To persuade1An Overview of Business WritingChapter1. To informMessages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business. The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.1An Overview of Business WritingChapter2. To persuadeIn addition to providing information, some business messages also influence the reader’s attitudes and actions. 1An Overview of Business WritingChapterII. Six C’s—Criteria and Techniques for Effective Business Writing1. Courtesy2. Correctness3. Conciseness4. Clarity5. Concreteness6. Completeness1An Overview of Business WritingChapter1. CourtesyBeing courtesy we mean treating people with respect and friendly human concern. Courtesy usually involves three aspects: Using you-viewpoint Taking a positive tone Being conversational1An Overview of Business WritingChapter1. CourtesyUsing you-viewpointYou-viewpoint writing emphasizes the reader’s interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”. 1An Overview of Business WritingChapter1. CourtesyExamples of using you-viewpoint— A large sale of our products will make our company more profitable.— A good sa