ZT公司车险电销业务人力资源配置及其优化研究.pdfVIP

RESEARCH OF HUMAN RESOURCE ALLOCATION AND OPTIMIZATION FOR AUTO INSURANCE TELEMARKETING BUSINESS IN ZT COMPANY ABSTRACT This paper analyzes the development of domestic and foreign auto insurance, and the development of new channels of domestic auto insurance. By analyzing the existing auto insurance compensation cost pressures as well as the upcoming policy change along with the reform of the insurance rate,, insurance companies will face higher requirements on management, which will focus on the refinement of internal management, ability of product and service innovation and resources integration . Good internal strength is of the only way to keep the competitive advantage position in the reform. ZT Company is a sales platform with the business scope of telemarketing and network sales. It provides channel marketing services to other professional subsidiaries under the group and collects charges according to certain proportion of sales amount.ZT companys existing staff configuration management mode is mainly based on the human resource situation identified during the budget preparation stage. The human resources are reserved and configured according to previous rules of business 万方数据 fluctuation, which means timely and reasonable adjustment cannot be made to problems occurred in daily operation, such as brain drain and marketing environment change, to achieve optimal efficiency within the range of human cost target under the premise of ensuring enterprise performance. In order to solve the above problems and offer the district a tool that can be used in