广告互动设计研究-视觉传达设计专业论文.docxVIP

南艺艺术学院硕士学位论文 南艺艺术学院硕士学位论文 万方数据 万方数据 中文摘要 本文研究重点和方向是带有互动性设计的广告。 互动性广告不同于传统广告的创意和表现手法, 力求从多角度多层面增加作品本身和观众的互 动性，从而使广告本身能更有效的引起受众关注，同时充分调动观众的兴趣点，使观众主动参与到 设计作品中去，更好的传达设计师的设计意图和思想。 在实践设计中，环保题材的选择是因为环境问题正对人类社会生存与发展造成严重的威胁。随 着全球环境问题的日益恶化，环境问题正在得到人们的更多关注.保护环境,是社会责任心的体现, 是刻不容缓的举措。将环保题材通过互动性广告来表现,不仅满足了大众的好奇心和控制欲，而且通 过视，听，动等多种行为参与体验，增强大众积极参与环保的责任感与行动。 本文将以广告设计为平台，对广告设计中的互动方法进行研究，通过尝试不同的互动方式和手法 以及材质加以实践，设计环保题材的互动性广告，希望能达到高效传播环保意识的目的。 关键词: 广告设计；互动性；环保题材；互动方法；体验； I Abstract In this paper, we study the focus and direction on environmental protection of interactive advertising. Interactive posters posters different from traditional ideas and technique of expression, from different levels of understanding to the increased work itself and the audience of interactive, making the poster itself can be more effective audience attention, fully arouse the audiences interest at the same time, the active participation of the audience in the design work, to better convey the designers design intention and thought. For the selection of environmental protection because of environmental problems are pose a serious threat to the survival and development of human society. With the increasing deterioration of the global environmental problems, environmental problems are getting more attention. Protect the environment, is the embodiment of the social sense of responsibility, is urgent. Environmental protection subject through interactive poster, not only satisfy the curiosity of the public and controlling, and through the visual, listening, such as a variety of behavior participation experience, enhance the public to actively participate in environmental protection responsibility and action. This article will take advertising design as the platform, to study the interaction method in advertising design, through the experiment with different interactive way and technique as well as the material practice, environmental protection subject interactive advertising design, hope to be able to achieve the pu