广西高速JT石化有限公司发展战略研究-工商管理专业论文.docxVIP

II II THE DEVELOPMENT STRATEGY RESEARCH OF GUANGXI EXPRESSWAY JT PETROLEUM AND CHEMICAL CO.,LTD ABSTRACT Comparing with the other provinces within China, the development of Experssway in Guagnxi is relatviely late，the correlation studies on the managenment model of the service area are also relatively late. The advantage of relatively late is able to draw a lesson from other province’s experience. But during quotating experience from outside province, we also drew the developmental troubles from them.The development strategy of Expressway refined oil enterprise outside are too much depending on the government’s planning and development.But Guangxi drew the support from the government-enterprises policy reform of Highway Administration to intergrate the independent multifunction management model of the other provinces. Some achievements have been made at the same time, but there are also some problems that impact the de-velopment. This paper by using the scientifc methods such as strategy management and statistic analysis to investigate on the current development situation and characteristics within Guangxi Province, analyse the external and internal environment of Expressway JT Petroleum and Chemical Company qualitatively and quantitatively to discover the company’s defects. Constitute a future develpoment route and development srategy and direction for the company. KEY WORDS: Develpoment Strategy； Express JT Petroleum and Chemical；Tool；SWOT Analysis PAGE PAGE IV 目 录 摘 要 I HYPERLINK \l _bookmark0 ABSTRACT II HYPERLINK \l _bookmark1 第一章 绪 论 1 HYPERLINK \l _bookmark2 1.1 研究背景及意义 1 HYPERLINK \l _bookmark3 1.2 文献综述 2 HYPERLINK \l _bookmark4 1.3 研究内容及方法 3 HYPERLINK \l _bookmark5 1.3.1 研究内容（解决的问题） 3 HYPERLINK \l _bookmark6 1.3.2 研究方法 4 HYPERLINK \l _bookmark7 第二章 高速 JT 石化公司内部条件战略分析 5 HYPERLINK \l _bookmark8 2.1 公司的整体概况 5 HYPERLINK \l _bookmark9 2.1.1 股东公司概况 5 HYPERLINK \l _bookmark10 2.1.2 公司的成立背景及组织结构 6 HYPERL