海盐南北湖旅游开发现状与对策研究-农村与区域发展专业论文.docxVIP

I I 摘 要 摘 要 旅游业随着经济社会进步，已经成为发展势头强劲，发展规模扩张迅速的产 业之一，其在经济社会发展中的产业地位、经济作用日益凸显，对城市经济的拉 动性、社会就业的带动力以及对文化与环境的促进作用日益显现。南北湖旅游资 源丰富，旅游市场广阔，市场开发潜力巨大，发展旅游业是加快当地经济发展的 一项重要举措。 近些年来，南北湖旅游开发虽然已经取得了长足的发展，但是还存在着一些 亟待解决的问题，主要表现为旅游产品单一、规划建设不合理、管理体制欠缺、 生态环境下降等等，这些问题制约着南北湖旅游业的进一步发展。本文研究的重 点是南北湖旅游资源开发现状及发展对策研究，主要应用了 SWOT 分析法，对南 北湖旅游业发展的优势、劣势、机遇和挑战进行了全面的分析，旨在通过对南北 湖旅游开发现状的分析，找出发展所存在的问题并针对问题着眼于不同侧面，制 定出相应的发展策略，以期使南北湖旅游业能尽快突破发展瓶颈和障碍。 本文共分为五个部分。第一部分为引言,简要说明本文研究的背景、目的和 意义。第二部分为理论基础与文献综述，通过对国内外旅游资源开发的模式、路 径的归纳和梳理，总结出旅游资源开发的国内外研究现状。第三部分为研究地概 况，介绍南北湖自然地理条件、所在地社会经济条件，分析南北湖丰富的旅游资 源条件和开发现状等。第四部分为南北湖旅游开发的 SWOT 分析。第五部分为结 论和政策建议，提出合理开发南北湖旅游资源，促进当地旅游业发展的对策建议。 关键词：南北湖，旅游开发，对策建议 II II ABSTRACT ABSTRACT With socio-economic growth, Tourism has developed into one of the most vigorous and largest industries in the global economy. Tourism also becomes an important economic driver as it continues to improve economy, employment, culture and environment. Nanbei Lake is rich in tourism resources with a broad tourism market and huge market potential. Local government takes tourism development as an important action to accelerate local economic growth. Despite of its enormous progress, some problems during Lanbei Lake tourism exploitation, simple tourism product, unreasonable planning and construction, lacking of management and environment degradation, have remained unsolved for several years. Such challenges slower the further tourist development of Nanbei Lake. This paper focuses on the current situation and development countermeasure of tourism exploitation of Nanbei Lake, analyzing advantages and disadvantages, opportunities and challenges comprehensively with SWOT Analysis, finding out existing problems via current situation analysis and working out relevant solutions from different sides to break bottlenecks and obstacles during Lanbei Lake tourist development. This paper is divided into five chapters. The first part includes foreword, brief description of the background, purpose and meaning of the research.