国家形象视域下中国体育外交发展路径研究-体育学专业论文.docxVIP

国家形象视域下中国体育外交 国家形象视域下中国体育外交 发展路径研究 万方数据 万方数据 ABSTRACT In globalization era, as “an identity card” to enter interactional society, national image is playing a more and more important role in politics, economy, cultures and diplomacy and so on. Sport is the one of the most efficient methods of communication as well as a universal language loved and accepted by many peoples. As a new form of diplomacy, sport diplomacy becomes an important tool to shape the national image due to its natural-born superiority in overcoming language and cultural barriers. After the founding of the People’s Republic of China, especially in the past 35 year of reform and opening up, the consistent economic boom make China a sharp increase in international influence. As a new but strong power, the growth of China leads to the structure adjustment of the international society. The development of China was labeled by someone from a view of point through colored sunglasses as “China Threat” and “China Collapse”, which seriously damaged the our national image. Therefore, it becomes one of the most important missions of international relations to reshape the national image of China by communication and exchange with foreign countries. The targeted public diplomacy will help to improve other countries’ public impression of China and lead to positive recognition. Under this background, the study on the developping paths of Chinas sport diplomacy in shaping the national image is quite necessary for the improvement of international relations, and also make great significance in enriching the development strategy of sport diplomacy as well as destroy the vicious intention of demonizing China. This paper will take the developping paths of China’s sport diplomacy in shaping the national image as the object of research. Literature research, content analysis and case analysis are used in this research. It will define the conceptions of national image and sport diplomacy, review the development history of n