哈尔滨华联商厦股份有限公司竞争力分析及对策研究工商管理专业论文.docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract With the abolition of the WTO on foreign investment in retail trade restrictions, the retail industry is fiercely competitive. Harbin retail industry has experienced unprecedented in-depth fission. Harbin Hua Lian Co., Ltd. (hereinafter referred to as commercial HHL) in todays highly competitive market environment, intense competition, contest, the clear competitive advantage is insufficient to grasp the initiative in the shopping district. Enterprises in order to be able to get higher market share and achieved better economic and social benefits, long-lasting enterprise development, must be to enhance the competitiveness of the HHL, to obtain a competitive advantage. In this paper, based on the analysis of the HHL buildings in the fierce market competition problems and improve the competitiveness of enterprises. The full text is divided into four parts, experts and scholars at home and abroad on the competitiveness of research and theory, analysis HHLs retail industry and external competitive environment, business impact analysis of the key competitive factors in the competitiveness of enterprises to explore there. Focus on five areas in the proposed solution: strategy to the three principles of efficiency, with the scientific planning, reasonable location, choose a chain of professional conduct; operations, to accelerate the adjustment of products structure and strengthen co-operation with suppliers, to seek strategic partnership To improve the utilization rate of stores, in a timely manner to expand the proportion of own-brand; management services, it is necessary to improve the quality of service and improve customer satisfaction and loyalty, VIP customer base to strengthen the development and construction, the building of great importance to corporate marketing, to establish corporate brand image; implementation of the Li, improve systems and processes, human resources utilization efficiency and execut