哈尔滨和鑫实业（集团）有限公司发展战略研究-工商管理专业论文.docxVIP

哈尔滨工业大学高级管理人员工商管理硕士学位论文 哈尔滨工业大学高级管理人员工商管理硕士学位论文 - - II - Abstract China, the “Worlds Factory”, produces various types of products, with a huge demand for packaging and printing. However, compared to its strong demand, the current annual per capita consumption of packaging and printing is only $31, which is much lower than developed countries. Chinese printing market is huge, with a strong potential for further exploration. The source of such profits is Chinese super spending power. The latest economic indicators show that Chinese GDP has now surpassed that of Japan, making China the second largest economy in the world. The increasingly active domestic consumption drives up the flow of goods and services, thereby improving the demand for packaging and printing. Thus the packaging and printing market will only grow larger, not smaller. In 2011, China begins the twelve-five Plan, considering packaging and printing sector as focus, and printing is considered a sunrise industry. Many Chinese printing companies have recently placed their strategic focus on international markets, intending for China to overtake the United States and Japan as the world’s largest printing exporter. However, Chinese companies should not blindly shift their strategic centers into foreign markets, but stay in domestic market. In the next few years, the global center for printing industry will shift towards the Asia-Pacific region. Within the region, China is undoubtedly a major economic powerhouse, coupled with its largest population. As a result, China will host the world’s largest market for printing and packaging. In this paper, a comprehensive analysis of its external environment and the internal conditions (including the recent development of domestic and foreign markets, the Group’s competitive advantages and any potential issues it may encounter) is constructed. This paper articulates the opportunities, challenges, strengths and weaknesses the Group has and, b