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广州恒大淘宝足球俱乐部管理现状与特征研究
广州恒大淘宝足球俱乐部管理现状与特征研究
II
II
Abstract
Chinese football occupation has gone through 17 years, after the soccer gambling, black whistle wave trough, the establishment of the Guangzhou EvergrandeTaobao Football Club brought a new breath to Chinese football occupation league. Guangzhou EvergrandeTaobao Football Club with its high input, high-yield business model it has received widespread attention outside, just spent three years of time, they are a team in a league team into the Super League overlord. Gradually, people began its development mode is defined as Hengda model.
With Guangzhou EvergrandeTaobao Football Club success within a short period of time and AFC Champions League Super League, the management model is bound to others.
In this paper, through the research of the club management point of view, to study the six aspects of the mode of management, human resources, financial status, team structure, training methods, life management, hope to find out the club itself, can also provide ideas and theoretical support for the development of other domestic occupation football club in the future.
Management status and the characteristics of the expert interviews, questionnaire research Guangzhou EvergrandeTaobao Football Club. Through the research, draw the following conclusions:
Enterprise independent operation of Guangzhou EvergrandeTaobao Football Club mode of operation, there was no association with other agencies, management of general manager responsibility system. The club in the establishment of a sound organization, set up the perfect mechanism, so that the managers and players feel very satisfied. The players on the club to provide life management satisfaction is very high. Coach according to the training plan, and finish the task of training, arrangement of the training content in the different period of training for. This can not only keep the intensity of training is good, but also can adjust the amount of training according to the actu
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