哈尔滨百事可乐公司品牌管理模式及对策分析-工商管理专业论文.docxVIP

哈尔滨百事可乐公司品牌管理模式及对策分析-工商管理专业论文.docx

  1. 1、本文档共60页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
  5. 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
  6. 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们
  7. 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
  8. 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract Brand as the more high-end competition form than the channel, price war, has always been valued by the business. Discussed how to carry out the brand management and the depth of excavation of brand value, enhance the competitiveness of enterprises is the purpose of this article. Based on the previous brand and brand management theory undertook retrospective with the analysis, through the brand management and brand related work content, put forward clearly to brand management is not the brand concept, clarify the problem easy to confuse the two. Previous research on brand management is put forward too one-sided, ignoring the brand management of the dynamic, comprehensive properties. After that, this paper takes Harbin Pepsi as the research object, through its brand management status of review and, pointing out the management, marketing, implementation and innovation from four aspects of the existing problems of brand management. Through to analysis the existing problems, not only find out the Harbin Pepsi brand management existing problems specific to more important is once again proved the brand management related properties. Finally, according to the above problem, in the analysis of Harbin Pepsi Cola companys existing brand management on the foundation of the advantage, put forward the management model should have the seven elements and the combination of Harbin Pepsi realistic working features from four aspects to build a suitable brand management model. On the management model under the guidance of the theory, combined with the actual work needs the Pepsi Cola company puts forward the current brand mana gement for the specific solutions and the implementation steps and researches. Through the above analysis, the article thinks, brand management differs from the brand itself static result, but a dynamic process, the core value and the external environment and resources have a strong interaction needs, is the e

文档评论(0)

1234554321 + 关注
实名认证
文档贡献者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档