网络广告的技巧策略.docVIP

毕 业 论 文 论文题目：网络广告的技巧与策略 系 别 工商管理与贸易系 专业年级 学生姓名 学 号 指导教师 职 称 日 期 2013年4月30日 网络广告的技巧与策略 摘要 随着因特网的普及，电子商务蓬勃发展，越来越多的企业开始关注网络广告。网络广告以其传播范围广、针对性强、交互性强、价格低廉等优势，飞速发展、异军突起。有效利用网络媒体，有针对性制作和发布企业广告，促进企业提速发展，具有现实意义。 网络广告策略是实现网络广告目的的方法和手段。制定网络广告策略与技巧是一项创造性的劳动，策略的成败决定着网络广告宣传的成败。本文从网络广告策划、网络广告对象分析及定位策略、网络广告创意与制作 、网络广告发布策略和网络广告预算方面研究了网络广告策略的特点，并分析了这些策略的使用方法。对提高网络广告发展方面的技巧进行了浅层分析。 关键词：网络广告；策略；广告制作；技巧 Abstract With the popularity of the Internet, e-commerce to flourish, more and more enterprises begin to pay attention to the network advertisement. Network advertising in the dissemination of a wide range, strong pertinence, interactivity is strong, the price is inexpensive, rapid development, a new force suddenly rises. Effective use of network media, targeted advertising production and distribution enterprises, promote the enterprise fast development, practical significance. Network advertising strategy is the ways and means to achieve the purpose of network advertisement. The establishment of the network advertising strategies and skills is a creative work, strategy determines the success or failure of network advertising. In this paper, from the analysis of network advertising planning advertising network objects and positioning strategy, network advertising creative and production, network advertising strategy and network advertising budget of the characteristics of network advertising strategy, and analyzes the methods of using these strategies. To improve the network advertisement development skills to a shallow analysis. Keywords: network advertisement;strategy;Advertising production; skill 目录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc350848991 摘要 PAGEREF _Toc350848991 \h 1 HYPERLINK \l _Toc350848992 引言 PAGEREF _Toc350848992 \h 4 HYPERLINK \l _Toc350848993 一、网络广告概念 PAGEREF _Toc350848993 \h 5 HYPERLINK \l _Toc350848994 二、网络广告分类 PAGEREF _To