海尔印度公司本土化经营策略研究-工商管理(MBA)专业论文.docxVIP

海尔印度公司本土化经营策略研究学位论文完成日期： 海尔印度公司本土化经营策略研究 学位论文完成日期： 2Q】Q生生月堑目 指导老师签字： 丝堑垒笙 答辩委员会成员签字： 独创 独创 声 明 本人声明所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成 果。据我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表 或撰写过的研究成果，或其他教育机构的学位或证书使用过的材料。与我一同工作的同 志对本研究所做的任何贡献均已在论文中作了明确的说明并表示谢意。 学位论文作者签名： ．易签字胁夕。年厂月哆R 学位论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，有权保留并向国家 有关部门或机构送交论文的复印件和磁盘，允许论文被查阅和借阅。本人授权学校可以 将学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或扫描等 复制手段保存、汇编学位论文。同时授权中国科学技术信息研究所将本学位论文收录到 《中国学位论文全文数据库》，并通过网络向社会公众提供信息服务。(保密的学位论文 在解密后适用本授权书) 学位论文作者签名： 孙、缸 导师签字： 几啐乃争坞 签字同期： 卜年f月叩同 签字同期： ／。年乡月厂同 、参． 、参． Strategy Strategy on Ha i er I nd i an Trad i ng Company Loca 1 0perat i on Abstract In recent decade。various industries in China have developed very fast， especially the household appliance industry which has become one of the most high—growth industries． The domestic market already can’t satisfy the goals of various companies，SO that they put their horizon abroad，coveting the huge overseas market．Therefore they slowly take steps outside and start exploring their gold panning path from overseas． Since Chinese household industry entering the year of 2000，the annual average increase of export was above 30％：although the export growth was low in a particular year,the increase rate was stilI alI above 20％：ln 2006，China reduced the tax rebate of household appliance frOm 1 7％tO 1 3％ln order to control export。which stilI could not prevent the major trend of rise．In 2008，though badly affected by the economic crisis，the export of Chinese home appliance still reach the amount of 36．222 billon U．S．dollars，1 3．78％growth compared to the same period of last year． Along with the international collaboration level among various industries becoming more and more higher,internationalization of home appliance company has become a necessary way for their development to be a worldwide famous company and for their brand to be known internationally． When first start operating internationally,the household appliance enterprises mainly try to enter and