中国网络广告企业的发展现状及问题对策研究 .docVIP

PAGE 吉林农业大学发展学院 毕业设计（论文） 中国网络广告企业的发展现状及问题对策研究 姓 名 学 院 工商管理学院 专 业 班 级 200 级 班 指导教师 ________年_____月_____日 中国网络广告企业的发展现状及问题对策研究 [摘要] 网络广告是近年来中国兴起的一种新媒体表现形式，其发展势头无比凶猛并成为了众多企业营销推广的新手段。众多的广告主也酝酿了一大批的网络广告企业的诞生。本文主要运用文献分析、案例研究以及总结归纳等研究方法并围绕网络广告企业，首先阐述了网络广告的概念及类型，接着对中国的网络广告企业经营的现状及问题进行了深入的剖析，继而提出了一系列的解决方案，再通过具体的案例来说明网络广告企业的实际作用，最后对网络广告企业的发展态势进行分析。希望本文能够对解析网络广告企业的发展和问题研究起到抛砖引玉的作用，并对网络广告企业在经营过程中起到微薄的借鉴作用。 [关键词] 网络广告 发展现状 网络广告企业 问题 Talking about the Research of Internet Advertising Company on Present Status and Problems [Abstract] The rise of online advertising is a new form of media of China in the recent years, the development of extremely fierce. The advantages of its traditional media platform are unmatched, and as such, it has become many new means of corporate marketing. Many advertisers also considering a large number of the online advertising business was born, This paper users literature analysis, case studies and a summary of other research methods and focus on online advertising business, first described the concept and types of online advertising, then China’s online advertising business in the current situation and issues in-depth analysis, and then the a series of solutions developed by a number of specific cases to illustrate the company’s actual role in online advertising. Internet advertising companies. Finally, the development trend analysis. I hope this can resolve the development of online advertising companies and the role of study on this issue, and online advertising business in the course of business to play a meager reference. [Keyword] Online advertising Present situation Problem Online advertising company 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc263172201 摘要 PAGEREF _Toc263172201 \h 1 HYPERLINK \l _Toc263172202 Abstract PAGEREF _Toc263172202 \h 2 HYPERLINK \l _Toc263