广告媒介形态的现代化分析-设计艺术学专业论文.docxVIP

苎坚里三查堂堡±兰堡垒茎 苎坚里三查堂堡±兰堡垒茎 一一 一一 Abstract Advertising media is a important component of advertising activity，how to choose advertising media and use it determine the succeed or not of the advertisement at heavy degree． With the arrival of the information—intensive society,a lot of new phenomena and new media forms appear in the media field，people’s life is changing too．The advertisement must make the advertising media have a new content and uew form to the depending on of media too．This thesis probes into realistic environment，state of development and shape change in the modern society of advertising media at first,and then give some examples to analyse how to apply the corresponding new media form and changes．We’U probe into advertising media as field of propagate and what kind cultural formats form have，and how living． The realistic environment of the advertising media．In the content in this part，I have investigated the environmental question of reality of the advertising media from macroscopically，including the integration question of media and digitized question of media．New production，integration，change and division，media of itself,the changed life style and advertising media itself are the parts of media merging．It is another characteristic in the modern media environment is dj百lal information popular．With Interact is popular and popular，media has a new form and new spread way． The changed characteristic of the advertising media shape．Present advertising media take place a lot of change，including common evolution，assemble appreciation， and omnibus．A lot of traditional media forms with a long history arc not abandoned by history in the new social environment，because they have been given the new content gradually in constant progressive．They are often adapting to the new historical environment with the new form and new characteristic．Propagate system is integrative，various kinds of medias cannot isolated to bring into play． The form of advertising media and char