品牌战略 老麦帮三星对海尔的分析解析文档资料.pptVIP

White Goods Competitor Assessment – Haier Samsung Electronics China (SEC China) CONTENTS CONTENTS BACKGROUND INFORMATION HAIERs DEVELOPMENT WENT THROUGH THREE STAGES HAIERs BRAND BECAME TREMENDOUS INTANGIBLE ASSET HAIER OFFERS BROAD RANGE OF PRODUCTS HAIER HAS SUCCESSFULLY EXPANDED INTO GLOBAL MARKET CONTENTS HAIERs STRATEGIC FOCUS IN 2001 CONTENTS HAIERSs KEY WHITE GOODS OFFERING HAIER WHITE GOODS MARKET SHARE, 2000 HAIER IS A LEADING PLAYER IN MOST OF WHITE GOODS MARKETS HAIER HAS DEMONSTRATED STRENGTH IN MOST GEOGRAPHIC REGIONS HAIER’S PRODUCTS COVER ALMOST ALL PRICE SEGMENTS HAI