啤酒商务展示heineken文档资料.pptVIP

Financial Information 2005 2006 2007 ROE 21.1% 27.0% 15.5% EPS 1.71 1.90 2.29 Interest Ratio 14.8 19.7 22.7 Liquid Ratio .90 1.09 .95 Solutions Need to grow in the U.S. industry Increase advertising on Tecate and Dos Equis Keep advertising to young beer drinks Hispanic population Tap into beers with fewer calories and lower carbohydrates (50% of beer market) Sustain global competition Keep buying more national breweries globally Increase awareness of all national breweries Can’t obtain Recommendations Increase Advertising Advertising toward young people Spanish-language advertising National