浅析会展与全球化旅游会展_英文_.docxVIP

浅析会展与全球化旅游会展Globalisation in Tourism and Event王 冠WANG Guan（四 浅析会展与全球化旅游会展 Globalisation in Tourism and Event 王 冠 WANG Guan （四川出版集团 四川 成都 610031） (Sichuan Publishing House,Chengdu Sichuan,610031) 【Abstract】Tourism is one of the fastest growing sectors of the global economy and many countries are attempting to expand this industry through the world for the purpose of stimulating national economy and gaining profit. However, the globalisation of tourism is intricate, except the inside factors of industry itself, it is also affected by the world’s politics, economy, culture and environment,and events always represent an important element of the tourism industry. 【Key words】Globalisation；Tourism；Event；Olympic Games Usually, governments can change the nature of the globali- sation of tourism with a policy change, various promotional campaigns, new and competitive technologies, and new events (Pope and Turco, 2001). Indeed, events represent an important element of the tourism industry, which is growing and maturing at a rapid speed. From origins in Europe and North America, event is now a truly global industry, witnessing huge invest- ments across all continents. Since the 1960s there has been a progressively increasing investment in the whole infrastructure supporting events, an investment which accelerated into a rapid growth during the 1990s, not only in Europe, Australasia and North America that major investments were being made, but al- so large -scale infrastructure projects have been undertaken throughout much areas of Asia, Pacific rim, East European counties and the African countries （Roger,2008）.After the huge investments, followed by the boom of the new destinations, es- pecially with the rise of BRIC (Brazil, Russia, India and China) nations, which account today for about 40% of the world’s pop- ulation and 40% of the world’s annual gross domestic product (GDP) (EIBTM, 2010), are set to become the global growth