关于Facebook和Ins用户广告的付费调研报告.pdfVIP

Facebook vs. Instagram Advertising DIFFERENCES BEST PRACTICES A SOCIALBAKERS STUDY Facebook and Instagram are two of the biggest social media platforms, with a combined audience of over 2.7 billion users. The massive size of the networks’ community is currently being leveraged by more than 6 million marketers, which makes Facebook and Instagram some of the most popular spaces for social media advertising. The large number of users is just one of many assets, though. Facebook and Instagram are offering businesses many possibilities to customize their marketing strategies, including multiple ad formats, a variety of precise ad objectives, and advanced targeting options. That’s why it’s not surprising that so many companies turn to the networks to advertise. While both Facebook and Instagram can help marketers achieve their business objectives, it’s important to understand the differences between the platforms. In order to tap into the networks’ marketing potential, companies need to develop effective strategies that will play to Facebook and Instagram’s varying strengths. In this whitepaper, we discuss the platforms’ distinct features and explain how to best leverage them for advertising. We also provide valuable insights based on our exclusive data to help marketers get the most out of their Facebook and Instagram presence. Table of Contents Facebook and Instagram’s Audiences in Numbers 4 How Engaging Are Facebook and Instagram? 7 How to Select the Best Advert Format 9 What Ad Placements Should You Choose? 13 What Are the Most Popular Ad Placements? 15 How Engaging Are Different Ad Placements? 16 What Can You Achieve With Facebook and Instagram Ads? 17 What Are the Most Common Ad Objectives? 19 How Much Are Marketers Paying for Different Ad Objectives? 20 W