骄阳地产员工培训问题研究_毕业论文.doc

黑龙江财经学院毕业论文（设计） PAGE PAGE II 黑龙江财经学院 毕业论文（设计） 　　　　　　题　　目哈尔滨骄阳地产员工培训问题研究 IT产品分销渠道管理策略研究 摘 要 在经济快速发展和社会转型时期，互联网以及3G科技的兴起带来了IT市场新的变革，随着我国经济的迅速发展，许多企业己充分认识到，分销渠道是企业的宝贵资源，是联系企业与市场的桥梁与纽带。IT市场正以每年30%的速度高速增长。市场的迅猛发展和渠道多种新兴业态的出现，也引起了IT分销渠道新的一轮变革。 目前，传统的渠道模式已难以适应IT企业快速发展的需要，分销渠道优势随着市场变化和厂家诉求的变化逐渐被削弱。如何突破瓶颈，寻找正确的发展路径成为渠道商生死攸关的战略选择。IT企业只有通过分析影响分销渠道因素，借鉴国外IT产品分销渠道方面的优势，并且分析国内IT产品的现状，选择合适的分销渠道策略，实现渠道优化，在“以用户为中心”的时代，更好地满足用户的需求来迎合厂商对渠道的要求，实现自身价值的转移，寻求新的生存空间。 关键词：IT产品；分销渠道；渠道管理；策略 The Research on Distribution Channel Management Strategy of IT Products Abstract In the rapid economic development and social transformation period, the Internet and the rise of 3G technology brought the IT market new change, with Chinas rapid economic development, many enterprises have to realize, distribution channel is the enterprise the precious resources, is the enterprise and market of the contact bridge and link. IT market is growing by about 30% a year. The rapid development of market and the emergence of many new formats channel, also has caused the distribution channels for the new round IT change. At present, the traditional channel mode has been difficult to adapt to the needs of the rapid development of IT enterprise, distribution channel advantages with market changes and the change of the manufacturer appeal gradually diminished. How to break the bottleneck, and find the correct development path become distributors vital strategic choice. IT is only through the analysis on the enterprise distribution channel factors, foreign IT products distribution channels advantage, and analysis of the present situation of domestic IT products, choose the suitable distribution channel strategy, realize the channel optimization, in \is a center with the user times, better meet the needs of the users to cater to the manufacturer to the requirements of the channel, to realize their own value of the transfer, seek new living space. Key words: IT products; distribution channel; channel ma