可口可乐的广告营销.pptxVIP

To the consumers, Coca-Cola means not only a bottle of soda, but only the value of the brand ,culture and arts. The time Coca-cola changes the packaging of its products,which successfully attracts the attention of the market cinsumees, not only for the product itself to attract, as well as their product packaging design. The wonderful packaging design of the Coca-Cola products provides a sufficient guaranteehas for successful marketing environment.; Small caps, big universe. Frequently making a fuss about the Coca-Cola bottle, with time-tested, successfully attracts a large number of consumers, so as to achieve maximum marketing goal – growth of profit. ; In order to allow new students quickly become conversational, Coca-Cola launched a fantastic new bottle, only two people to cooperate in order to hit the open. Coca-Cola set up a fridge in the campus, if you try to unscrew the cap, youll find that this is an impossible thing. ; Every day, a lot of South Asian labor to Dubai to find work to make money to get a better life. They can only get $ 6 a day on average , but call the family had to spend $ 0.91 per minute charges. In order to save every penny, these migrant workers are not willing to call home. The so-called happiness, is able to hear the children cry, can hear the sound of his family. Understand the actual situation, Coca-Cola combined with Y R Dubai advertising has developed a can of Coke bottle when airtime booth means, these workers live telephone booth into regions, each Coca-Cola bottle cap can change into free use of a three-minute international call.;Share A Coke;Share A Coke; Through the Coca-Cola bottle design evolution process of summarizing, generally from three aspects of refining some empirical induction. ;1.Loyal to the start-up, although in the 20th century the first 10 years, Coca-Cola bottle design was there jump change, designed to erect small mouth completely subve