青岛农业大学外国语学院商务视听与谈判I课件 unit15.pptVIP

Unit 15 Marketing Learning Objectives After completing this lesson, students should be able to : ----comprehend basic vocabulary related to marketing; ----identify and understand basic elements of marketing ----develop communication skills to: develop marketing plans describe marketing results promote products Promotion: making a product and its benefits known and stimulating consumers demand for it 促销策略：以各种有效方式向目标市场传递信息，以刺激其购买欲望 Place: channels of distribution and timely transportation, make goods and services available 分销策略：将产品和服务及时送达到消费者手中的渠道和路径 Oral Practice