科林公司企业文化发展分析-工商管理专业毕业论文.docxVIP

I I 摘 要 摘 要 随着全球经济一体化的全面深入和市场竞争的日益激烈，企业文化在企业间的竞争 中显得越来越重要。二战后，日本成为战败国，国内企业生产力低下，但是短短 30 年 后，日本却凭借出色的企业文化，使得本国经济迅猛发展，并一跃成为世界第二大经济 强国，使世界其他各国的经济黯然失色。这让越来越多的学者意识到，企业的核心竞争 力不仅仅局限于企业的硬件实施，企业文化，这个“软件设施”的作用也同样不容忽视。 而目前我国许多企业并不重视企业文化，或者拥有不健全、不合适的企业文化，严重阻 碍了企业的发展壮大。 在这种背景下，本文在对国内外企业文化理论进行分析的基础上，结合科林公司的 企业文化现状，对该公司现有企业文化进行分析，并就相关问题进行了详细的探讨和研 究。 本文主体为三个大部分：第一部分包括第一章、第二章，主要介绍选题的目的、意 义和企业文化基础知识。其中第二章详细介绍了企业文化的内涵、结构、特点和功能。 第二部分是第三章和第四章，主要介绍科林公司的现状和对该公司的企业文化进行的诊 断。第三部分是第五章，针对科林公司企业文化的现状，结合科林公司的未来发展战略， 对该公司的企业文化建设提出了自己的看法。 关键字： 企业文化 分析 实施 II II Abstract Abstract As the economic globalization deepens in an all-round way, and market competition becomes more and more fierce, corporate culture plays an increasingly important role in the competition between enterprises. After WWII, Japan was defeated, at that time her domestic corporate productivity was quite weak. However, after only 30 years, Japans economy developed dramatically through excellent corporate culture. She also jumpt to the second place in worlds economy, outshining the other countries in the world. This case is calling more and more scholars attention that enterprises core-competitiveness is not just limited to the hardwares, corporate culture, the software can not be ignored as well. On the contrary, many enterprises in our country neglect the importance of corporate culture, or have the improper and distempered corporate culture, which severely impeded their growth. With this background, on the basis of analysis of foreign corporate culture theory, this thesis analysed the corporate culture of KeLin company, and discussed some related problems in great extent, combining with its current status. This thesis has three parts: first part include chart1 and chart2, mainly talking about the aims and significance of the selected subjects, and basic knowledge of corporate culture, in which chart2 introduces the content, structure, features and functions in detail. The second part includes chart3 and chart4, mainly introduced