新记《大公报》社会责任文化研究与启示.pdf

Abstract Abstract Corporate culture is a kind of intangible assets, as peoples beliefs can give a person spiritual guidance, while corporate culture can not be seen, but it can give companies an invisible power. Its good or not can even decide the future and destiny of an enterprise. Lawrence Miller who is the American corporate culture expert in his book American Spirit: Visions of a new Corporate Culture, said: “only the company develop a kind of culture, which can inspire all success behaviors in the competition, that the company can success in the competition. The future enterprise management way is by the core of object management to knowledge management. From the core of ethics, the corporate dues its responsibility in economic and social development , namely the enterprise cannot simply the economic benefits of a one-sided pursuit, should also consider the impact on society and stakeholders, not only do obey the law, but also ethical approach to the society and its stakeholders. The manifestation of the medias social responsibility in our country is reported the fact with the objective and neutral attitude, adhere to the correct public opinion direction, imparting knowledge, carry forward the culture, educate citizens, satisfy peoples growing spiritual and cultural life need. Media must defend the public interest, protect social conscience. In hundred years of development history about Dagong newspaper, the Xinji Dagong newspaper has a special historical position. No matter from its concept and its management ways, the Xinji Dagong