廊坊颖丽纺织有限公司经营战略研究-工商管理专业论文.docx

擒娶本文围绕廊坊颖丽纺织有限公湖如何适应内外部环境的变化，在激烈的市 擒娶 本文围绕廊坊颖丽纺织有限公湖如何适应内外部环境的变化，在激烈的市 蛹竞争中漾寐生毒积发袋戆澜题，运麓理论联系实滁、定洼努糖灏宠璧分新捐缝 合熬方法，瓣颓嚣公霭戆缀蘩羧臻逡撂了魄羧深入熬努辑鞫袋巍。 首竞，零文分掰姨激聪拜凌帮行避餮虢襄菠全藤努撰了垒数靛震菸多}帮繇 境，以寻找给业发展的机会和存在的威胁。 其次，褒佥鼗嚣挚匆方蘸，零文蒗镑餐链势攒、篷织臻擒努糖、天力黉添 分辑、财务状况分攒、产赫缀合分糖簿方蠢邂幸亍了深入研究；鬻辩繇臻核心竞争 力理论，建立了棱心毙擎力评镑攒拣，菸套戴慧赣蕊络缓毒袋公霹B莓魏菝心悫 争力避行了分析与评价。 蔽爨多}都嚣境努褥簿灸筵竞争老努褥、SWOT登辑黪蕊鬃，零文建羧蠖舞 出了颖丽公糊的战晡目标及麒总体战略，制定了相艘的措施，并对所选战略漱行 了谮徐。 关键蘧：缝馨蔑臻强境努撬SWOT努撬战裕遥舞羰酶详玲 Cntering Cntering on the Yingli Textile Co，，Ltd，which explored its existence and development谢m the change of interior and exterior environment．，present article takes use of the methods of integration of theory with practice，qualitative analysis and quantitative analysis to make a thomrIgh investigation and study for the development strategy ofYingli compan)： First，it has made fully analysis in macro—environment and industrial envirormaentinordertofindthedevelopingchances andexistingweakness． Second，this paper also deeply analyzes the competition capabilities，including of value chain analysis，human resources organization system analysis，human resources analysis，financial analysis，product analysis；uses the theory of cone-force to establish the c毪ne-foree evaluation index of Ymgli company and through that analysis and evaluate the core-force that Yingli company has possessed． According to the result of outer environment analysis,competition capabilities analysis，SWOT analysis，this paper puts forwards and evaluate strategic object and strategic plan as proposal and describes the related measnre晒妞company． Key Word：Business Strategy environment analysis SWOT analysis strategy selection Strategy evaluation 独创性声明零人声明魇呈交的学位论文是本人在浮师指导下进行驰研究工作秘取姆的 独创性声明 零人声明魇呈交的学位论文是本人在浮师指导下进行驰研究工作秘取姆的 醅究藏采，除了文串特鄹热激标注帮教谢之处外，论文中不包台其惋入已经靛表 或撰霹过的研究成果，也不包含为获得鑫盗盘堂戚其他教育机构的学位或证 书丽使焉遮韵秘料。与裁一同工捧翦鞫恚对本磷究所做麓任诲贡献秘已在谂文中 作了明确的说明并袭示了谢意。 学位论文终者签名：唇才囔-签字强黧：j妁零年／2胄≠≯弱 学位论文版权使用授权书 本学健论文{篁卷宠全了缌叁连盘堂畜关绦嫠、使惩攀健论文戆规定。 特授权基灌蠡茎。．．可以将学位论文的全部藏部分内容编入有关数据库进行检 索，并采用影印、缨印或担撼等复剑等段保存、汇绽以供套鼹和借瓣。同意攀校 向鬻家有关部门或枫构送交论文的氯Ei