The Caseof Giordano Everygroupisgoodatdescribingthe培训课件.pptVIP

The Case of Giordano Every group is good at describing the KSFs in Giordano’s growth strategy. But a few groups did not answer the question about the transferability of these KSFs to the new market, or not to the point Some impressive points: Good collaboration presentation: Hinskie’s Sparkle Good discussion about the design and OLIT: Gloria’s BRAVO Good points at “some KSFs do not provide POD” and Expansion of Giordano in Western Europe: Eric’s Wii Good trial of using representative presentation (some time can enunciate more clearly than group presentation); Good written report: Simon’s Bak jjum Good structure of the overall answer with quite a few answers to the point: Gary’s 355 PPT* The Case of Giordano Performance evaluation: what I gave you higher than what you gave your peers Flora’s Group “355” 2.96 Hinskie’s Group “Sparkle” 2.72 Simon’s Group “Bak jjum” 3.44 Gloria’s Group “BRAVO” 3.30 Eric’s Group “Wii” 2.57 PPT* Chapter 14 Setting Priorities for Businesses Brands Identifying the business units that are priorities (not priorities) is a key to a successful strategy. - Priorities: Invest/Grow strategies (chapter10-13) - Not priorities: Exit/Milk/Hold strategies Business Portfolio - BCG growth-share portfolio model - GE business position-market attractiveness model An Exit Strategy – Divestment or Liquidation - Motivations - When to Exit - Exit Barriers Biases A Milking Strategy 4. The Brand Portfolio – Brand Consolidation Process PPT* The Business Portfolio Portfolio: a collection of investments held by an institution BCG matrix – Market growth rate vs. Market share Star – Most important to the business and deserving of any needed investment (4 growth strategies) Cash Cows – The source of cash, generating cash flow by reducing investment and operating expenses to a minimum (Milk strategy) Dogs – Potential cash traps candidates for liquidation (Exit strategy) Problem Children (Question Marks) – Have heavy cash needs but w