adychA公司品牌调研策划方案.docxVIP

adychA公司品牌调研策划方案 This article is contributed by 223344gx A company brand research plan I. research background Development time: Eleven years? Now state: domestic moon cake production and sales, sales lead, in cans, rice, ring, crisp small food, biscuits and other common food production have a single production line of the country，s largest enterprises; in 2002 sales of 300 million yuan, with sales of 100 million moon cake single series; has two bra nds, and obta ined the moon cake brand〃 title? I. research background In more than 10 years of business in the form of a certain brand equity, fac